Unpacking brand potential

BRANDING AGENCY | SINCE 1993

– OUR WORKS WORK –

Viva la bestseller!

BOŽKOV – CREATION OF NEW ALCOHOL BRAND

We developed and told an entire brand story through packaging. The results?
• Bestseller of the decade

Fresh start, fresh sales

ALBERT – STORE REDESIGN OF TOP CZ RETAILER

A bold new store concept, combined with brand identity and tactical communication for Albert retailer. Find out what the key drivers were in this success story.
• NPS + 36 (from 32 to 68)
• Hypermarket of the year

Spreading the success

APETITO – REBRANDING OF A FAVOURITE CHEESE BRAND

It was a bold move from the client’s side to back our new architecture, brand design and ATL for Apetito, one of the most popular Czech cheese spread brands. But they did, and it worked wonders.
• NPS + 10
• Market share + 2,1pp
• Revenue of novelties: 2x vs. target

Our clients say it best

“The redesigned stores have been achieving very positive results over a long period of time, which is why we enjoy a great deal of trust on the part of the leadership. Thanks to that, we can develop the concept further with LineArt and come up with new formats.“

Lenka Jakešová
Albert, Instore & Local Communication Manager

“The company brought along great expertise and creativity that involved targeting the right consumers who are pushing towards a healthy lifestyle. Together, we managed to highlight the naturalness and tradition of our high-quality products, which ultimately increased our sales and profits.“

Ivana Alvir
Marketign Director, Podravka – Lagris a.s.

“After the design change, Jupik’s sales went from decreasing to increasing. And this was achieved without investing in communication or changing promotional and distribution strategies.“

Petr Kouble
Marketing Manager, sirupy, dětské nápoje a energy, Kofola