#unpacking
With more than 30 years of branding experience, our unique method called „Unpacking“ elevates client business performance by integrating needs and symbols.
The Four Stages of #Unpacking for Brand Growth
Mapping
After a deep analysis of the brand and category, we map essential need-states to formulate key entry points and strategies.
Exploration
Explore and affirm the needs associated with each entry point and uncover pertinent symbols.
Creation
Design the brand identity around symbols that directly tap into the needs with the greatest impact on purchasing behavior.
Adaptation
Implement the new symbology across all communication platforms, from the brand manual to above-the-line marketing efforts.
Our unique tools
Our Signature Instruments for Creating Business-Impacting Symbols
Scorecard
A tool for compiling an audit of brand and category symbols. We also use it to validate symbols in graphic outputs.
Flasher
A tool for designing visual contexts to evaluate symbols, concentrating on eliciting feelings, emotions, and subconscious connections.
Mindscan
A research method to uncover subconscious needs, the symbolic power, and the relevance of symbols.
We like #unpacking
Using our unpacking method, we create solutions that increase sales with proven results.
Record market share in the last 5 years
6x higher recognizability in TV, online and print ads
+36 NPS from 32 to 68
Bestseller of the decade among alcohol novelties
47% increase in sales
